Corporate Announcement: 12 February 2009

Pioneer has announced that it wishes to primarily focus on car electronics, navigation and audio A/V products.

In the future, Pioneer will concentrate its investments and commercial efforts on these fields as well as on pro-DJ products. As you may know, these are the domains in which Pioneer historically has always held a strong market position with top-class products. New product introductions will follow soon.

This means that Pioneer will withdraw from the flat screen market, both plasma and LCD, by March 2010. We regret that we will no longer be able to offer these highly appreciated products in the future.

Naturally we will continue to guarantee the reputable quality of our products. This also means that the after-sale service will be fully maintained so that all customers will be able to continue to benefit from the applicable Pioneer warranties. In other words, you can continue to count on Pioneer.

We trust that you understand this decision. We thank you for your confidence in the Pioneer products.

The Pioneer Team

Published 12 Feburary 2009