Master Quality Audio and Video

If you're looking for the truest high defintion film experience in your home, look for this logo:

We call this the "HD Digital Film Direct: 24 frames per second (fps)" standard.

You'll see this logo on our new KURO flat-screen TV's, Blu-ray disc player and new amplifier / receivers (which will be available in the late fall).

Put simply, HD Digital Film Direct means “Master Quality”: what you see and hear on your flat-screen is exactly as the film-makers intended. Absolutely true to the original.

We’ve applied this standard as a label to those of our products that accurately handle 24fps movie content; this will help you make the right product choice for a true HD movie experience.

The logo explained
Films are typically shot, developed and encoded for cinema reproduction at 24fps.

Regular PAL broadcasting and DVD have always played these images back at 25 fps (50Hz).

This has the effect of speeding up images and raising the pitch of sounds and voices. This is not a true high definition experience, and certainly not true to the original.

But, the new high definition discs, like Blu-ray Disc, offer you access to a digitised "true to the original" copy of the theatrical movie content.

We offer a product range that is perfectly matched for bringing the real cinema experience into your home: switching amplifiers, Blu-ray Disc players and flat-screen TVs with our trademark screening of 24fps source input at 72Hz (3 images displayed per original frame).

The “HD digital film direct 24” logo makes it easy for you to identify products that faithfully reproduce the sound and images of films exactly as they appear in the cinema, true to the intentions of the director.

For more...

• Browse our Kuro flat-screen TV's which feature this standard
• See our Blu-ray player, which also features this standard.